My guest on this episode of The Eddy Network Podcast is Andrew McLuhan. Andrew is the grandson of Marshall McLuhan, son of Eric McLuhan, who is carrying forward his family’s work in understanding the relationship between technology and human society.
Marshall McLuhan’s work still speaks to the realities of life today. I read his Understanding Media: The Extensions of Man in an undergraduate seminar, Identity, and Consciousness in the Modern World, in 1974. The book left an indelible mark on my perspective out of which came The Spectacle of the Real forty years later. With his dad Eric, they formed The McLuhan Institute that Andrew now directs.
It is an honor to be able to talk with Andrew about his grandad, his father, and his current work.
Andrew McLuhan
Director - The McLuhan Institute
Andrew McLuhan is an author and educator living in Bloomfield, Ontario. He writes and delivers speeches, classes, workshops on McLuhan methods and work, consults with individuals and companies on understanding McLuhan work in culture and technology and applying that work today to bring insight and new perception and understanding.
Andrew is director of The McLuhan Institute, founded in 2017 to continue the work begun by Marshall McLuhan and carried on by Eric McLuhan in exploring and understanding culture and technology. The McLuhan Institute preserves their family archive and collections, and focuses on bringing forward and making accessible the practical tools for exploring and understanding the nature and effects of human innovation so that we might be more intentional agents of change.
The McLuhan Institute - https://themcluhaninstitute.com/
The McLuhan Newsletter - https://mcluhan.substack.com/
LinkedIn - linkedin.com/in/andrew-mcluhan-06165b96
Email - andrew@themcluhaninstitute.com