David Pinder - The Value Proposition in Practice

The Eddy Network Podcast Episode 254

You may have noticed that many of the organizations that you have had a relationship with over the past generation are now failing in their care for you as a customer.

This is question about what is termed The Value Proposition. David Pinder with his two co-authors published a book on this called Creating and Delivering Your Value Proposition.

I realize that this is not a new topic for discussion. However the reality is that it is a topic that has not been responded to adequately by businesses in my estimation. The stories I could tell are testimony to the weakening of the Value Proposition as a principle of business.

David Pinder and I talk about this and many other related topics in this episode of The Eddy Network Podcast.

David Pinder

Customers now expect businesses to cater more to their individual needs, even if they themselves are not aware of them at the moment! This is the exciting area where I focus. I help clients discover Customer Value that, in turn, delivers real value for suppliers.

Aargh! by David Pinder on Substack

https://davidpinder.substack.com/p/understanding-how-customer-value-68c

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit - Cindy Barnes, Helen Blake, & David Pinder.

Website - valuegenie.com

LinkedIn - linkedin.com/in/davidpinder